Case study · 2026

A digital home for a catering classic in Recoleta.

Clarísimo has spent more than 35 years creating private events, corporate catering, celebrations, and custom tables. The website translates that history into a rich, image-led experience with clear service paths and a direct inquiry flow.

Role: Strategy, copy refinement, frontend, asset direction
Build: Responsive static site, contact form, analytics layer
Core line: Hacemos tu evento a medida.

Designed Clarísimo case study overview board showing desktop, mobile, and project scope

Challenge

Make a word-of-mouth business legible online.

The project was less about explaining catering and more about making the visitor feel the care behind it. Clarísimo needed a site that could show abundance and hospitality while still answering practical questions: what services are available, what is included, and how to start planning.

Approach

Build around moments clients are actually planning for.

The site organizes private events, corporate catering, celebrations, and table experiences into clear paths. Large photography, editorial type, and direct Spanish copy make the service feel personal, while the form turns early interest into a useful event brief.

Designed case study board showing Clarísimo service taxonomy and service detail page pattern — Service clarity: a homepage mosaic that makes the offer easier to scan.

Story and trust: the site anchors the brand in 35+ years of Recoleta history.

Designed case study board showing Clarísimo contact form and analytics flow — Inquiry flow: structured event details, validation, delivery fallback, and analytics.

Designed case study board showing Clarísimo desktop and mobile responsive presentation — Responsive proof: the same brand system holds on desktop and mobile.

Asset direction

The image work was part of the product.

Most visual material came from phone photos and event captures: generous, real, and full of character, but inconsistent in crop, light, and format. I selected the strongest images, cleaned and cropped them, balanced color, composed them for each section, and converted them into web-ready assets so every image fit the system without losing the feeling of real Clarísimo food.

Designed asset direction board showing before and after Clarísimo food imagery — The production work was visual direction, not just dropping screenshots into a page.

Before and after showing a vertical event table photo transformed into a horizontal service-card image — Phone/event material became site-ready service imagery.

Before and after showing a food photo cropped, balanced, and styled into an editorial web image — Every crop adjustment had to stay believable and on-brand.

Before and after showing a food detail prepared as a service-ready website image — Food imagery was edited for scale, crop, and appetite appeal while keeping the source material honest.

Designed Clarísimo portfolio card with project title and homepage browser frame

Outcome

Warm, clear, visual, measurable.

The finished site gives Clarísimo a presence that matches the business itself: warm, established, detail-oriented, and easy to trust. Visitors can understand the services, see the quality of the work, learn the story behind the brand, and request a proposal with enough detail for the team to respond.

Responsive static frontend with custom HTML, CSS, and JavaScript.
Reusable inquiry form with validation, honeypot, delivery fallback, and event fields.
Privacy-safe GA4 planning for CTAs, form starts, errors, and lead generation.

Talk through a site like this

Have a project like this?

Send the messy version: phone photos, old site, scattered notes, unclear offer, or launch deadline. I will turn it into a practical plan and reply within a day.

hola@josefina.dev