Case study · 2026
A digital home for a Recoleta catering institution.
I designed the identity and website to organize its services and create a clear path to first contact.
- Contribution
- Identity, copy, image production, web design, and frontend.
- Starting point
- A 35-year history and a website that had been waiting for years.
- Outcome
- A distinct identity and a clear path from services to inquiry.
- Live
- Visit Clarísimo
Ir a la sección Overview
01 · Challenge
Give a referral-driven business the same clarity online.
Clarisa had wanted a website for years. The challenge was to make that new presence immediately explain what Clarísimo offers, who it is for, and how to request a proposal.
02 · Approach
Build an identity and organize the site around the occasion.
I started with a distinct logo and visual identity to organize the digital experience. The site is structured by service: private events, corporate catering, celebrations, and custom tables. Imagery, hierarchy, and copy work together so each visitor can find the offer that fits their occasion.
03 · Process
Design the process around the owner, not the other way around.
Technology is not Clarisa's world, so I built the process around the way she works: short calls, decisions explained in plain language, and progress she could review from her phone.
I never had to learn new software. I could focus on my business and just answer questions about it.
Clarisa · Clarísimo
04 · Visual and service system
Clear service paths without flattening a custom offer.
The experience stays personal, but visitors can quickly see what Clarísimo offers and where to begin.
Four clearly defined services. Each has its own promise, page, and visual story.
Real work, in context. The service pages feature actual Clarísimo events, not stock photography.
05 · Story
Turning 35 years of history into trust.
The section brings Clarísimo's history, its Recoleta context, and real event scenes together in one concise story.
Trust with context. The story appears where it can help someone make a decision.
A story that keeps moving. The copy builds credibility without slowing the page down.
06 · Inquiry flow
An inquiry that is already useful for quoting.
The form guides the conversation from the first question and gives Clarísimo a concrete starting point for its response.
Easy to complete. Focused prompts remove the pressure of describing an entire event from scratch.
Protected submission. Validation and an alternate contact path help keep an inquiry from getting lost.
07 · Responsive experience
The same identity, designed to work in one hand.
I designed the experience mobile-first, where the navigation and form needed to work with particular clarity.
One consistent system. The same components, rebalanced for a smaller screen.
Key actions within reach. Navigation and inquiries stay comfortable to use with one thumb.
08 · Image direction
From phone photos to a coherent visual story.
Clarisa shared phone photos and real event captures: valuable material, but inconsistent in light, framing, and format. I reviewed every file, selected the images that best demonstrated the service, and handled color correction, retouching, and compositing.
I also extended images when the format required it and created video sequences from the same references to add movement without losing authenticity. I used AI tools to accelerate cleanup, compositing, and extensions. The selection, visual judgment, and decisions about what to show remained mine.
From a reference photo to a complete sense of service.
The original dish remains recognizable, but the finished scene communicates far more: a generous table and the feeling of a complete catered occasion.
From a single dish to a setting that tells the whole story.
The rolls remain the focus, while tableware, sides, and finishing details create a richer picture of the care behind the catering.
09 · Outcome
A website that changes how every inquiry begins.
The finished site gives Clarísimo a digital presence that reflects its history: a distinct identity, services that are easy to explore, and a clear way to start a conversation.
- Inquiries with context. Every request gathers the details needed to move toward a proposal.
- Built to last. Hand-written HTML, CSS, and JavaScript. No dependencies to update, no plugins to break.
- Hers to keep. No platform, subscriptions, or licenses. Every line of the site belongs to Clarísimo.